Published on May 21st, 2013 | by a-marketingteam
At Echo Research we are in the business of helping our clients understand the media landscape in which their brand appears and how best to interact with this media. Up until recently this was a relatively ... Read More →
Published on May 20th, 2013 | by Kwabena Agyeman-Mensah
Recently Head of Insight, Matthew Carlton ensured that his legacy would continue as he and his partner Claire welcomed Ethan Luke Carlton into the world. Inspired by this momentous event we decided to have a look ... Read More →
Published on May 20th, 2013 | by a-marketingteam
The biggest advertisers in fmcg ramped up ad budgets by 11% in 2012, despite the continuing decline in overall advertising spend among both brand owners and grocery retailers, according to new figures compiled for The Grocer ... Read More →
Published on May 14th, 2013 | by Echo-team
It’s undoubtedly the summer of comic book and Sci Fi this year, traditionally a niche genre but with a summer line-up that includes Gravity, Elysium, Star Trek, Thor, Man of Steel, Oblivion, Enders Game, After Earth, ... Read More →
Published on May 13th, 2013 | by Alyssa Ahern
Remember the not-so-subtle Herbal Essences ‘totally organic experience’ ads from the 90s? With more than a nod to 1989′s When Harry Met Sally, the infamous ads quickly stood out using shampoo-based innuendo. So where has the ... Read More →
Published on May 9th, 2013 | by a-marketingteam
Optimising media efficiency and effectiveness has a significant impact on the bottom line, but doing so is becoming more challenging as agency practices and the media landscape become more complex. How well are agency practices understood? ... Read More →
Published on May 8th, 2013 | by Alyssa Ahern
Men and women tend to see things differently, even in the world of social media. Internetserviceproviders.org have released the following infographic, highlighting the different ways men and women use social networking in the USA. Whilst the ... Read More →
Published on May 4th, 2013 | by Martin Broad
A number of experiential / viral campaigns from Coke Zero have fallen under our radar recently, including a shock tactic campaign taking place in a cinema and an experiential effort using hypnotism. We decided to take ... Read More →
Published on May 1st, 2013 | by Martin Broad
Corona Extra has kick-started 2013 with a fresh new campaign in Canada. The initiative, entitled Live Mas Fina, encourages consumers to take their own lives by the horns and make the most of every day. The ... Read More →
Published on May 1st, 2013 | by Jeremy Cowles
Keen in the minds of consumer social marketers is getting measurable ROI on any campaign, promotion or initiative launched within the user generated space. The quick and easy approach to quantifying ROI is to try and ... Read More →
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