Published on June 2nd, 2011 | by Ebiquity Team
Ebiquity in Russia, CEE and CIS
Ebiquity, the media and marketing insights business, today opens an office in Moscow following its acquisition last week of The Joined Up Media Company, market leader in the Russian media auditing market.
JUMC provided media auditing and consultancy services across the CIS, CEE and other emerging markets. Ebiquity’s acquisition means that global advertisers will enjoy greater local expertise in these rapidly expanding territories. Conversely brand owners in these regions will benefit from Ebiquity’s global expertise in media, along with their expertise in other areas of marcoms like ROI, digital evaluation, reputation management, advertising monitoring and insight. This deal strengthens and formalises a relationship, which has seen Ebiquity and JUMC partner on many media projects in recent years.
JUMC was founded in 1999 by Glyn Harper who boasts over 30 year’s marketing experience in senior roles within blue chip multinational companies. The acquisition includes JUMC’s Russian company, a joint venture with The Decision Group, founded and led by Vladimir Rass, the former CEO of MindShare Russia.
This deal, and the acquisition of Echo Research earlier this month, brings the number of Ebiquity’s offices to 21 across 14 countries offering an increasing range of services to help brand owners continuously improve their media and marketing performance.
“Increasingly advertisers are demanding insight that allow them to improve efficiency and effectiveness. This only comes from the best people using the best data. Glyn, Vladimir and their team provide just this in increasingly important markets. We are delighted to have them, as will be our clients I’m sure.”
- Nick Manning, COO, Ebiquity
About The Joined Up Media Company
JUMC is the only international media consultancy and auditor who focuses on media in emerging markets. We provide media services like media auditing, pitch consultancy and process & strategy reviews primarily in Russia, the remainder of the Commonwealth of Independent States and in Central and Eastern Europe (CEE).
For more information visit www.joinedupmedia.com