Published on October 13th, 2011 | by Ebiquity Team

Ebiquity acquires Faulkner Media Management in Australia

Ebiquity, the global marketing performance management specialists, announces today its acquisition of Faulkner Media Management (Faulkner), the leading media benchmarking consultants in Australia.

FMM was founded in 1988 by Eric Faulkner and employs 25 people based in its Sydney office providing media auditing and consultancy services to over 70 clients in Australia, New Zealand and across SE Asia.

As well as continuing to help local advertisers, Eric and his team will join Ebiquity’s global network and work with clients on an international basis to review and benchmark media agency performance to help improve the efficiency and effectiveness of their campaigns.

The deal strenghtens Ebiquity’s offering in the region where they already provide advertising monitoring and insight services from their Sydney office and reputation analysis and stakeholder research through their Echo Research subsidiary in Singapore.

“The addition of the FMM team to the network further strengthens our network and enables us to offer a consistent approach to international benchmarking with high quality local expertise and data.“

- Nick Manning, Managing Director (Business Development), Ebiquity.

About Ebiquity

Ebiquity provides independent data-driven insights to the global media and marketing community to continuously improve our clients’ business performance.

We provide an unrivalled combination of data, systems and insights to help our clients continuously improve their efficiency and effectiveness. This is possible because we capture, organise and analyse vast amounts of data across our specialist areas, we are truly independent from the transaction process, and we have highly skilled teams of experts in their markets.

We currently work with over 1,000 clients in 60 markets worldwide, including 85 of the top 100 global advertisers, all the major advertising agency groups, and a number of other businesses.

Ebiquity employs over 650 people across the world. We have 21 offices in 14 countries and work with carefully selected partners elsewhere to create a truly global network. Our head office is in London where we are listed on the London Stock Exchange’s AIM market.

For more information visit www.ebiquity.com

About Faulkner Media Management

Faulkner Media Management (Faulkner) is Asia-Pacific’s largest independent media consultancy, providing clear and impartial advice that enables advertisers to maximise the return on investment from their media spend. Faulkner has demystified the media process for over 70 of the largest advertisers in the Asia Pacific region, analysing more than $1 billion of annual media expenditure using its sophisticated proprietary software.

Faulkner’s team of professionals provides advice across all mediums including television, digital and print with services that include media process training, consulting and independent performance reviews for advertisers. Established in 1988, Faulkner has a proven track record in improving client and agency relationships. Fore more information please see www.faulknermm.com